10 Crucial UX Best Practices for Boosting Website Engagement

10 Crucial UX Best Practices for Boosting Website Engagement

Having an engaging website makes users want to stay longer and can lead to more traffic to your site.

So, how exactly can you make your website more engaging? Improving your user experience (UX) can help, which we’ll discuss in this article.

The Importance of UX in Website Engagement

Before we get into which UX best practices will help your website boost its engagement, it’s good to discuss the importance of UX in website engagement first.

Let’s start first by discussing what web engagement is about. Essentially, website engagement is about how users interact with the website, from their length of stay to actions or clicks on the website.

According to Sytian Productions web developer Philippines, designing based on user experience will help improve your website engagement because the users engage with your website. When you consider what produces positive user experiences, you can use that to change your website for the betterment of your users.

If your users are more engaged on your website, that can lead to many things, such as increased brand awareness since they stay longer on your site or even more sales. As such, why you should invest in UX research to help with your website design plans should be clear.

Now that we’re clear on the importance of UX and its relationship with website engagement levels, we can start discussing the best practices you can apply to your website.

10 Crucial UX Best Practices for Boosting Website Engagement

1. Simplify your design for a cleaner layout

Visual clutter can be artful in many contexts, but in terms of website design, that’s not the best course of action.

When people hop onto your website, they’re not there to leisurely scroll through it. They usually have a reason for going and want to find what they need quickly. Otherwise, they’ll leave without a second thought if they can’t find what they need from your site.

It’s not only a matter of having what they need but also a matter of being able to find it.

So, what does having a clean layout have to do with that?

Well, with a cleaner layout, you only have certain visual elements appearing prominently on your website. Thus, it will be easier for your web users to find what they need since nothing is blocking or hindering their navigation through your site.

Also, you can easily guide your website users’ attention to the elements of your website that they want. For example, your calls-to-action on a webpage would be the ones you want to stand out from the rest.

2. Streamline navigation menu

Speaking of having users find what they need from your website as soon as possible, you should look into streamlining your navigation menu as much as possible.

Website users initially assume that a website’s main page will be at the top of the page as a navigation bar. Straying from that can make a visitor, but it isn’t necessarily bad.

However, the goal here is to reduce the number of clicks it takes for your website users to find what they need. That concept can’t be reiterated enough.

If you hide away your navigation menu or use confusing terms to name each navigation menu button, it’s making it a lot harder to navigate your website. For example, changing your Contact page to something fancy like “Let’s Synergize” is not the most user-friendly way to describe the page’s content on your navigation menu.

3. Deliver clear and relevant content

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Another effective way of making your website more engaging for your users would be through creating compelling content.

There’s a reason why small and large businesses from all industries have a blog section added to their website. That’s because it’s a great way of reeling web visitors into the site. And, if the content is good, they might stay a while.

Of course, creating high-quality, understandable, and relevant content is a lot of work. You can also use AI for your content generation needs, but it’s always a good idea to have humans edit it so that you ensure that the content you make is relevant to your users.

Not just any content semirelated to your industry or website will work. Researching what your users ask the most or are interested in knowing would make for the best content ideas for your website.

4. Enhance readability by breaking up your content

As you’re making content, you should remember that massive blocks of text can be daunting. It’s reminiscent of one’s school days. But, with online content, the more concise, the better.

Understandably, some ideas and topics won’t be fully covered with just a few sentences here and there. So, what you’re going for here wouldn’t be short in overall content length. What you should aim for would be smaller paragraph lengths.

Reading through your long-form content makes cutting down your paragraphs more manageable.

What you’re doing here is making your content more skimmable. They’ll stay on your website longer with content that’s easier to read or skim through.

5. Make your website accessible to everyone

If you want to increase user engagement on your website, you have to be mindful of all the users who use your website, including those who may have specific issues and disabilities.

It isn’t that hard to accommodate people with disabilities or impairments on your website. You can add some accessibility options or plugins to your website to do that step.

By adding more accessibility options for your website, you improve the UX of your users who need alternative modes of navigating a website. At the same time, it doesn’t affect nor hinder the experiences of those who don’t need that option. Sometimes, it might make it easier for them to use your website.

6. Optimize your website for speed and performance

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There’s nothing more that will make your web users leave your website faster than a slow-loading webpage. Some people may give it a chance by refreshing it, but if they don’t load again, you can’t guarantee that your web users will stay.

You should consider your website’s loading speed and performance as much as possible. Doing this won’t frustrate your web users into leaving your website.

By optimizing your website for speed and performance, you’re also making sure to tailor your website for search engine optimization purposes.

Since many search engines also look at your loading speed as a determinant of whether they should recommend your website to pop up on their search results, you should ensure that your page speed is optimal. (Usually, around three seconds or less.)

7. Employ a compelling and concise call to action (CTA)

When making calls-to-action or CTAs on your website, ensure they are prominent. Also, ideally, you should only have a few of them per webpage instead of multiple ones. Otherwise, you’re pulling your web users apart in various directions.

Having multiple CTAs in one section will also reduce the power of how compelling these CTAs will be. Therefore, a strategic placement of these CTAs would be essential.

8. Enhance the internal linking structure

As you create valuable content, you should ensure that you have a linking strategy that goes with your content marketing plans.

When you continue creating content on your website, each will relate to one another. For the convenience of your web visitors who might be interested in the related content you have made, you should ensure that you add internal links where they make sense.

It’s another aspect or manifestation of ensuring your website has straightforward navigation.

Let’s say you have content about making gravy. And in making a gravy, you have to make a roux. It would be best to link your roux recipe to that gravy recipe.

That’s a quick example of how your internal linking should be. Ideally, each web page should have a page linking to it.

9. Create a clear visual hierarchy

We’ve already mentioned the need for a clear layout on your website.

Part of making a clear website layout is ensuring you have a precise visual hierarchy on your website. It would help if you tracked how users skim or read through your website.

There has been research on this matter, and most have found that users look at website content using an F-based pattern. You can use that to inform how you create the content on your website moving forward.

But also, simple visual patterns we acknowledge can help you establish your website’s visual hierarchy. For example, the bigger and bolder text will be the first thing your users will read, so make it count.

10. Embrace a mobile-first approach.

Only some people hopping onto your website will be on their desktops or laptops. Many website users these days use their phones to browse the Internet. So, it would be a mistake not to ensure that your website is still easy to browse through their phones.

Keep track of any animations on your website that may not work the best for mobile users. Don’t forget to account for website loading speed on mobile.

Critical metrics for assessing user engagement

Now that you know what methods you can apply to your website that can positively affect your website’s user engagement, here are some ways of measuring whether they worked for your website.

  • Average Time On Page: This metric measures how long, on average, users stay on a specific webpage.
  • Average Session Length: This measures how long, on average, users are on your website.
  • Scroll Depth: This measures how far into your web page your users scroll.
  • Bounce Rate: This measures how long your web users will leave your website soon after arriving. You don’t want this to be high.

You can add many other metrics to this, but these are solid indicators of whether your website engages enough for your target audience.

Conclusion

These UX best practices all help ensure that your website is a breeze to navigate, has content worth staying for, and is compelling enough to return to. Apply these tips to your website as soon as possible to improve its overall website engagement further.